kiezhelden is a non-profit organisation of the Fc St. Pauli in Hamburg, who help people from the entire district to gain their goals in life. the whole CI was created
to show the dna of the red light district st. pauli: dirty and bold but human.
The campaign includes the logo and stationary, the website and posters.

Role Art Direction, graphic design
AgenCY KEMPERTRAUTMANN GMBH HAMBURG
CLIENT FC ST. PAULI