The youth session takes place annually in the summer and must recruit members beforehand. Together with the agency's Young Talents, the concept "We don't need politicians who play young, we need young people who do politics" was developed. And to illustrate exactly that,
long-established and well-known politicians in Switzerland behaved the way they think young people would behave. Cringe.

Role Sr. Art Direction, production supervision
Agency publicis communication zürich
client jugendensession